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“The Dawn of the E-Lance Economy”

The above heading was the title of an article that was published in the Harvard Business Review in May 1998. The main thrust of the article was that the use of the personal computer and the internet was changing the basis of how work can be completed. Now, this has happened and there is an actual outsourcing company called Elance. I have used it myself and it works very successfully. Purchasers and suppliers can be located in different countries anywhere in the world. This initially must have presented some management challenges, but these were overcome by working with leading industries for channel distribution, system integration and value added solutions and technology.

There are of course other outsourcing companies other than Elance, but this is the one that I have used. The operations of Elance can be reviewed at http://www.elance.com.

“Get jobs done. Hire, manage, pay experts online”
Ten years ago if you had said to me that one day I would be listing a job for completion on the internet, defining the performance benchmarks, reviewing and paying the supplier on completion totally online I would have laughed at you. I think nothing of it nowdays. I checked the Elance website today and there are 25,018 new jobs posted, 83,230 experts active and the earnings for work done since 2005 is $160,759,740. This is innovation at work throughout the world.

Amazon Product Description


Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring insights, best practices and one-of-kind resources are featured in this bible of the outsourcing industry. First published in 2005, this topical, bestselling manual explores the evolution of both outsourcing buyers and suppliers.
Outsourcing and research gurus Douglas Brown and Scott Wilson chart a course of advice for business leaders charged with managing sourcing initiatives, present a wealth of opportunities for job seekers, and offer insights for entrepreneurial thinkers and investors worldwide

Can outsourcing help employers and employees during hard times?When a business owner or manager under financial pressure sits down to consider his options and to make decisions high on his list of options will be to hire freelance workers to complete critical work which he longer has the resources to do. Once the freelancer’s work is completed he no longer has the responsibility or cost involved in maintaining their employment. This will help reduce the operational costs of running the business while still completing essential work.

From the redundant employee’s point of view where they have the skills that can be offered on a freelance basis this can help bridge the gap until they can find employment. This means that they can bid for jobs throughout the world without their sphere of expertise. This approach applies to a host of graphic designers, programmers, web designers, writers, freelance consultants and other professionals.

Amazon Product Description

Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you’ll learn what’s important in transforming your skills into a booming freelance business.

This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you’ll confidently turn your freelancing dream into a profitable reality.
• Learn how to make a smooth transition into freelancing
• Understand how to effectively manage your money
• Ensure you spend your time on the right activities
• Discover why a work/life balance is important
• Learn how your network can support you and your business
• Overcome your fear of selling
• And much more …

The 12 Principles Of Successful Freelancing
1. Get Organized
Keep your workspace tidy and plan ahead (short- and long-term).
2. Control Stress
Remain calm and work through issues to avoid early burnout..
3. Research
Spend quality time researching your proposed business-it’s more than a five minute web surf.
4. Be Passionate
Love your work! You should enjoy what you do for a living.
5. Budget
Save for a rainy day rather than spend every cent as it comes in.
6. Value your Health
Bad health stops you from working. Take time to exercise and maintain a nutritious diet.
7. Embrace Selling
Enjoy the sales challenge-it’s easier than you think!
8. Satisfy Customers
Don’t do average work-exceed their expectations and make them need you.
9. Grow Your Network
Value family and friends’ support, and meet new people all the time.
10. Maintain Cashflow
It’s what is in the bank that counts, not what you are billing-understand the difference.
11. Continually Learn
Keep acquiring new skills and knowledge, every week. Let it slip and you could be left behind.
12. Achieve a Work/Life Balance
Your life should be more than work-maintain a good balance for health and success.
About the Author
Miles Burke has been involved in designing and developing websites since 1994. In 2002 Miles became the Managing Director of Bam Creative, his design studio located Western Australia. He serves as Chairperson of the Australian Web Industry Association, and was a winner of the “2007 Top 40 under 40” award by Business News.


Outsourcing and freelancing will become a critical means of survival for business owners, managers and redundant employees over the next few years as the world works its way through this recession.

Jack Taggerty

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